Peter Blake is known as the father of British Pop Art, and is probably one of the UK’s most celebrated artists. Born in 1932 in Dartford, Kent, Blake attended Gravesend School of Art and then went on to study at the Royal College of Art From 1953-1956. He co-designed the cover for the Beatles’ famous Sergeant Pepper’s Lonely Hearts Club Band album – the most iconic album cover ever. He was elected a Royal Academician in 1981, was awarded a CBE in 1983 and a knighthood in 2002.

“Well, it took quite a long time to think about what I would do. I’ve had the little bear there since the summer... he’s sat there gazing at me saying ‘do me next’... I think I’ve made the piece with a sense of humour and jest, and in a way re-airing the question: ‘What does WWF stand for?’. What my little bear is doing is making a mistake and his mistake is thinking that it means World Wrestling Federation, whereas the big ‘WWF’ certainly implies it’s not that." - Peter Blake