Troika
Troika is a multi-disciplinary art and design practice founded in 2003 by Conny Freyer, Eva Rucki and Sebastien Noel. They met while studying at the Royal College of Art in London. Troika’s approach focuses on the fusion between the art and design disciplines and is born out of a love of simplicity and playfulness, and an essential desire to provoke. Troika was shortlisted for the Designer of the Year Award at the Design Museum in 2009, and was awarded the Yellow Pencil Award 2009 for Troika Cloud, the British Airways commission
for T5. Troika has authored two books: Digital by Design, 2008, and Moscow Style, 2005.
“If we fast-forward into the not-so-distant future, we could imagine a world where nature and not only the panda but the entire animal world have been pushed aside by bleak man-made landscapes – a scenario often described in literature and film, including Philip K Dick’s sci-fi novel Do Androids Dream of Electric Sheep? …Taking this as a backdrop we ‘equipped’ the round and sweet-looking pupils of the iconic WWF panda with static glowing lasers. We ‘enhanced’ the baby panda’s eyes, giving an almost nostalgic feeling to the mother bear, which remains untouched. On the other hand, the ‘android’ baby panda becomes the perfect symbol for man’s capacity to destroy himself and nature with the technology he creates.” - Troika