London-born duo Teatum Jones (CatherineTeatum and Rob Jones) established the brand to bring to the fore a socially conscious approach to fashion. At a time now when the fashion industry is taking a moment to recalibrate and think long term about the environment and sustainability, Teatum Jones is already there - leading the way in "creating socially conscious fashion that puts the craftspeople and the customer at the heart".
Currently the British Library's Designers-in-Residence they are passionate researchers who make use of the UK's many museum archives. They value talking to people as part of their in-depth creative research and have been referred to as "method designers". Pioneers of 'slow fashion', they value time in telling the story, engaging with all stages of fabrication and supporting artisan craftsmanship.
"During this whole uncertain period we used the time to go through every nook and cranny of our studio to see what treasures we really had. We discovered lots of old textile favourites from archive seasons, many with very fond memories attached. Some textiles we had forgotten about and some rare developments that had so much love and passion put into them but hadn't made it through to production.
Once we had them altogether we sat and collated our most favourite and began to patch work them together using our signature technique. It was an uplifting experience knowing that we were almost time capsuling our ideas into the cube, at what was such a unique time for our brand and our team."