Holly Fulton is a Scottish born, London-based, fashion designer who set up her eponymous fashion label in 2009. Known for bold graphic and 3D motifs, innovative use of textiles and distinctive accessories, she has been described as the "queen of prints".
As we all understand now: you never know what is around the corner and how you are going to have to respond and adapt. In March 2020, in response to the global pandemic and national shortage of PPE, Holly along with fellow London designers Bethany Williams and Phoebe English united to form the Emergency Designer Network (EDN). Now, alongside Cozette McCreery, this volunteer-led enterprise is galvanising local production to support hospital stocks of key garments such as scrubs. This is vital armour in the fight against COVID-19 and testament to how the fashion industry leads the way in times of adversity.
Fulton's contribution to Cure3 is a dedication to her colleagues: "I wanted to use the cube to celebrate the recent work I have done with the Emergency Designer Network, a female lead collective that celebrates the inclusivity, diversity and infrastructure of the UK fashion industry.The figures represent the female founders of the EDN and how our interconnectivity, flexibility and network have enabled us to bond together and address the current challenges facing society and the creative arts. It is intrinsically about female empowerment and the strength we have in numbers, illustrated through my signature ladies."