PAUL VEROUDE: VIEW SUSPENDED, 1&2: 1. HONDA FORMULA 1 AND 2. MERCEDES BENZ

In 2005 as part of the series of art project we curated for the Honda F1 racing team we commissioned Paul Veroude who created View Suspended. An awe-inspiring installation in which a Honda F1 car is 'exploded' and suspended dramatically in midair, the work makes thousands of hidden car parts visible to the viewer in a striking monument to the car's advanced technology and the theatre of F1. 

 

Later, in 2010, we commissioned Veroude to create View Suspended 2 for Mercedes Benz World. The installation featured seven-time World Champion Michael Schumacher's F1 car stripped bare and suspended piece-by-piece on wires. The care and technical precision with which Veroude took apart the racing car meant that, at any point, it could be immediately put back together.

 

View Suspended was part of Tribe Art Project for the Honda F1 team that we curated for many years. An art and lifestyle programme, Tribe Art provided an original and engaging way of showcasing the F1 team and their sponsor's commitment to creativity and innovation through an annual major international touring commission by international artists. Varying in scale, budget and venues (from museum and gallery partnerships to warehouses, railway stations, car parks, clubs and bars), the project was supported by a cutting edge international art and lifestyle travel website that maximised audiences and ensured the integrity of the artists' visions and the quality of the project were never compromised.