BRITISH AIRWAYS: STUDENT TRAVEL AWARD: 1996-2008

Overview

BACKGROUND:

The working relationship between British Airways and Artwise has been inspiring and long standing. Back in 1996 BA recognised the potential that art could play in its re-branding: increasing brand awareness and creating a new contemporary (and British) image for the company. Our aim for BA was to establish a series of long-term strategies and a programme of diverse artist-led initiatives incorporating the company's goals that would include both customers and staff. It needed to reflect the world-class status of the company and to demonstrate its innovation and leadership within the industry, through its Art. Over the twelve-year period Artwise developed an impressive Art Collection for BA that includes over 1500 works and over 60 special commissions some of which have been the recipient of esteemed industry awards.

 

BA STUDENT TRAVEL AWARD:

For more than 10 years we have travelled to regional art colleges throughout England and Scotland to find winners for the British Airways Student Prize, enabling students with promise from 6 of the regional Art Colleges to further their work through travel bursaries that take advantage of BA routes. In addition, we also curated several rotating exhibitions of winning works in regional British Airways executive lounges; many of the works that can be seen today in regional lounges were purchased from recent graduates from Glasgow, Edinburgh, Aberdeen, Manchester, Birmingham and Newcastle Art Colleges.