Troika, Cloud, 2008
kinetic scupture: flipdots, aluminium, custom electronics
500 x 200 x 100 cm
Brit Insurance Design of the Year Award, 2009 (nominee)s
Designpreis Deutschland 2011 (nominee), awarded by the Federal Minister for Economics and Technology
Artwise challenged Troika, a multidisciplinary art and design studio, to create a suspended sculpture that would be exciting, innovative and a statement piece to welcome passengers to the new BA Galleries Lounges at Heathrow Terminal 5 in London. Their response was a kinetic sculpture made from flip dots in the form of a stylised cloud suspended in the atrium between two escalators. This 5 meter long Cloud is the first 3-dimensional non-rectangular structure made using flip dot technology (a technique only previously used on 2D information boards at railway stations). The effect is one of both elevation and transition; passengers rise above the Cloud as they move from the chaotic shopping centres below to the sanctuary of the BA lounges above. Cloud uses approximately 5,000 flip dots with bespoke engineering and specially developed animation software that allows its appearance to change constantly throughout the day. The playful materiality of the sculpture, whose flip dots causes it to audibly alternate between exhibiting a black and silver dotted outer shell, continues to seize the attention of passers by with its ever-changing exterior. The interactive nature of the sculpture, with its tantalising reflective surface, teases onlookers both above and below, while at the same time creates a dynamic and memorable experience for viewers.
Watch: Flight of the Cloud
More information: www.troika.uk.com/cloud