Installation of Toby Ziegler in Terminal 5, London. Photo © Artwise 2011

Installation of Toby Ziegler in Terminal 5, London. Photo © Artwise 2011

British Airways

The working relationship between British Airways and Artwise has been inspiring and long standing. Back in 1996 BA recognised the potential that art could play in its re-branding: increasing brand awareness and creating a new contemporary (and British) image for the company. Artwise’s aim for BA was to establish a series of long-term strategies and a programme of diverse artist-led initiatives incorporating the company’s goals that would include both customers and staff. It needed to reflect the world-class status of the company and to demonstrate its innovation and leadership within the industry, through its Art. Over the sixteen-year period Artwise developed an impressive Art Collection for BA that includes over 1500 works and over 60 special commissions some of which have been the recipient of esteemed industry awards.

British Airways images

  • Installation of Gary Hume in Terminal 5, London. Photo © Artwise 2011

    Installation of Gary Hume in Terminal 5, London. Photo © Artwise 2011

  • Bernd and Hilla Becher, Water Towers © the artists

    Bernd and Hilla Becher, Water Towers © the artists

  • Installation view: Dan Graham © the artist

    Installation view: Dan Graham © the artist

  • Installation view: Dan Graham © the artist

    Installation view: Dan Graham © the artist

  • Jeff Koons, Puppy © the artist

    Jeff Koons, Puppy © the artist

  • Installation of Dan Holdsworth and Bridget Riley. Photo © Artwise 2011

    Installation of Dan Holdsworth and Bridget Riley. Photo © Artwise 2011

  • Tracey Emin © the artist

    Tracey Emin © the artist

  • Installation of Alan Davie in Mumbai. Photo © Artwise 2010

    Installation of Alan Davie in Mumbai. Photo © Artwise 2010

  • Installation of Sigune Hamann. Photo © Artwise 2010

    Installation of Sigune Hamann. Photo © Artwise 2010

  • Installation of Doug Hall in Terminal 5, London. Photo © Artwise 2011

    Installation of Doug Hall in Terminal 5, London. Photo © Artwise 2011

  • Installation of Toby Ziegler in Terminal 5, London. Photo © Artwise 2011

    Installation of Toby Ziegler in Terminal 5, London. Photo © Artwise 2011

  • Installation of Toby Ziegler in Terminal 5, London. Photo © Artwise 2011

    Installation of Toby Ziegler in Terminal 5, London. Photo © Artwise 2011