Tord Boontji and Tjep Studio for Droog, Arco Tree © the artists and Artwise 2004

British Airways: Select Commissions

The working relationship between British Airways and Artwise has been inspiring and long standing. Back in 1996 BA recognised the potential that art could play in its re-branding: increasing brand awareness and creating a new contemporary (and British) image for the company. Artwise’s aim for BA was to establish a series of long-term strategies and a programme of diverse artist-led initiatives incorporating the company’s goals that would include both customers and staff. It needed to reflect the world-class status of the company and to demonstrate its innovation and leadership within the industry, through its Art. Over the sixteen-year period Artwise developed an impressive Art Collection for BA that includes over 1500 works and over 60 special commissions some of which have been the recipient of esteemed industry awards.

Commissioned artists include: Tord Boontji and Tjep Studio for Droog (winner of the prestigious Dutch Design Award of the Year, 2004), Janet Cardiff, Andy Goldsworthy, Lothar Götz, Sol LeWitt, David Nash, and Simon Periton.

British Airways: Select Commissions images

  • Sol LeWitt, WD 892 © the artist

    Sol LeWitt, WD 892 © the artist

  • Sol LeWitt, WD 893 © the artist

    Sol LeWitt, WD 893 © the artist

  • Janet Cardiff at British Airways HQ, Waterside © the artist

    Janet Cardiff at British Airways HQ, Waterside © the artist

  • Lothar Götz © the artist

    Lothar Götz © the artist

  • Andy Goldsworthy © the artist

    Andy Goldsworthy © the artist

  • Andy Goldsworthy © the artist

    Andy Goldsworthy © the artist

  • Simon Periton © the artist

    Simon Periton © the artist

  • David Nash © the artist

    David Nash © the artist

  • Installation view: Tord Boontji and Ian Monroe © the artists

    Installation view: Tord Boontji and Ian Monroe © the artists

  • Lothar Götz © the artist

    Lothar Götz © the artist

  • Tord Boontji © the artist

    Tord Boontji © the artist